Sidra MahmoodConsumer data protection and the illusion of open internetSince we’re all mad at telecom right now, I figure the timing of this one is pretty appropriate given that Rogers went down nationwide just…5 min read·Jul 13, 2022----
Sidra MahmoodinUX CollectiveCreating actionable insights when you don’t have access to your usersWater from a stone: User research in government without users.9 min read·Jul 28, 2021----
Sidra MahmoodDropshipping vs. Print-to-order: What’s the difference?As COVID continues to transform the way we work, many people are now exploring e-commerce to generate income. The opportunities are pretty…7 min read·Oct 23, 2020----
Sidra MahmoodEffective patient experience design during a pandemicOr, how not to give patients a heart attack.5 min read·Jun 11, 2020----
Sidra MahmoodAn Honest Letter to IT RecruitersFrom a not-so-qualified “qualified” candidate.3 min read·Feb 5, 2016----
Sidra MahmoodTrapped at RobartsIn which our protagonist ends up in a sleep-induced lock down, featuring an iron turkey and a leftover sandwich.5 min read·Nov 14, 2014----