Sidra Mahmood·Oct 24, 2024Asking the right questions as service designers — Meaningfully learning from our usersHow asking the right questions in service design leads to real insights, deeper connections with users, and solutions that truly matter.A response icon1A response icon1
Sidra Mahmood·Jul 13, 2022Consumer data protection and the illusion of open internetSince we’re all mad at telecom right now, I figure the timing of this one is pretty appropriate given that Rogers went down nationwide just…
InUX CollectivebySidra Mahmood·Jul 28, 2021Creating actionable insights when you don’t have access to your usersWater from a stone: User research in government without users.
Sidra Mahmood·Oct 23, 2020Dropshipping vs. Print-to-order: What’s the difference?As COVID continues to transform the way we work, many people are now exploring e-commerce to generate income. The opportunities are pretty…
Sidra Mahmood·Jun 11, 2020Effective patient experience design during a pandemicOr, how not to give patients a heart attack.
Sidra Mahmood·Feb 5, 2016An Honest Letter to IT RecruitersFrom a not-so-qualified “qualified” candidate.
Sidra Mahmood·Nov 14, 2014Trapped at RobartsIn which our protagonist ends up in a sleep-induced lock down, featuring an iron turkey and a leftover sandwich.
