Sidra MahmoodAsking the right questions as service designers — Meaningfully learning from our usersHow asking the right questions in service design leads to real insights, deeper connections with users, and solutions that truly matter.Oct 241Oct 241
Sidra MahmoodConsumer data protection and the illusion of open internetSince we’re all mad at telecom right now, I figure the timing of this one is pretty appropriate given that Rogers went down nationwide just…Jul 13, 2022Jul 13, 2022
Sidra MahmoodinUX CollectiveCreating actionable insights when you don’t have access to your usersWater from a stone: User research in government without users.Jul 28, 2021Jul 28, 2021
Sidra MahmoodDropshipping vs. Print-to-order: What’s the difference?As COVID continues to transform the way we work, many people are now exploring e-commerce to generate income. The opportunities are pretty…Oct 23, 2020Oct 23, 2020
Sidra MahmoodEffective patient experience design during a pandemicOr, how not to give patients a heart attack.Jun 11, 2020Jun 11, 2020
Sidra MahmoodAn Honest Letter to IT RecruitersFrom a not-so-qualified “qualified” candidate.Feb 5, 2016Feb 5, 2016
Sidra MahmoodTrapped at RobartsIn which our protagonist ends up in a sleep-induced lock down, featuring an iron turkey and a leftover sandwich.Nov 14, 2014Nov 14, 2014